Leading Digital Gaming Company to Improve Field Engineering Efficiency and Customer Service

Leading Digital Gaming Company to Improve Field Engineering Efficiency and Customer Service

June 26, 2008

London, UK. – 18th June, 2008 - Aspective, a Vodafone company and leading provider of field service automation solutions today announced that it has been selected by The Global Draw Ltd, a wholly-owned subsidiary of the Scientific Games Corporation, to implement a mobility solution for its engineering field force. Based on the Vodafone Applications Service platform (VAS) to mobilise enterprise applications, the tightly integrated solution of Microsoft Dynamics CRM ™ for Field Service Management and Oracle Real-Time Scheduler has been selected as part of a Global Draw strategic initiative to increase the efficiency of their 160-person service workforce and improve customer response and service levels.

Global Draw, a provider of satellite linked digital gaming machines to more than 2,500 licenced betting premises generating over £7.7 billion in turnover, first introduced Fixed Odds Betting Terminals to the UK market in the late nineties. The presence of innovative game design, quality of service and a strong management team have firmly established Global Draw as the market leader in its field. Following recent changes in British Gaming legislation and the expansion of Global Draw into other markets, the company is experiencing rapid growth and has gone to the market seeking a next generation customer and service management system that is cost effective, scalable, functional, flexible and that will support a high standard of service delivery against increasing customer expectations.

The Aspective solution has been designed to automate and mobilise processes, minimise field travel time, alleviate administrative burden, provide richer real-time information to field engineers, improve planning and reaction efficiencies in response to customer demand and enable management to exercise greater control of resources through detailed reporting and analysis. The solution will also be integrated with the Global Draw Microsoft Dynamics NAV ™ System which is utilised for finance, asset and warehouse parts management purposes.

“We needed a partner who could help Global Draw maximise our return from investment in new generation systems. Key selection criteria included ability to quickly obtain real-time information to improve efficiency and customer service,” said Mark Wilkinson, Operations Director, Global Draw. “It was important that the solution was cost effective, easy to support and flexible to change as our business evolves. We have an exciting future at Global Draw and this system will be the platform to support our future growth.”

“This is a very exciting project that takes advantage of the Vodafone VAS platform for mobilising enterprise applications and its pre-built integration with our templated development of Microsoft CRM for the Field Service market” commented Jeremy Squire, Vice President, Aspective. “This offering, combined with real-time scheduling, will enhance Global Draw’s efficiency and flexibility to grow whilst increasing focus on customer service satisfaction.”
Vodafone has taken the complexity and risk out of the mobile deployment of business applications through VAS, its flexible platform which is hosted and delivered as a managed service and configured to clients’ unique business requirements.

About Aspective

Aspective Ltd, a Vodafone Company, is the market-leading systems integration and enterprise applications provider specialising in mobile communication, business efficiency and control solutions for customer management, information management and service operations. Aspective’s clients benefit from these services through operational efficiencies, lower total cost of ownership, speed to benefit, knowledge transfer of world class business processes and a flexible but focused delivery model.

Aspective can deploy consultants across Europe and has strategic partnerships with market leading technology vendors for CRM and Field Service applications including schedule optimisation, mobile communications and business intelligence. Aspective offers customers a complete end-to-end solution, including the device, connectivity, mobile application, integration and the enterprise application itself, with flexible support services right up to a fully managed service if required.

Aspective were recently announced winner of the Microsoft Global CRM Partner of the year award.

For more information, visit www.aspective.com

About Global Draw

The Global Draw consolidated its position as the market leader in Server Based gaming and was recognised as the fastest growing UK private company in 2003 to 2005. Today The Global Draw supply networked gaming products to over 2800 betting shops in the UK from a purpose built office complex in London.
In 2006, The Global Draw became a wholly owned subsidiary of the Scientific Games Corporation, with the vision of developing Networked Gaming Terminal Systems Worldwide. The Global Draw also operates betting and gaming products in Northern Ireland, mainland Europe and Latin America.

For more information, visit www.theglobaldraw.com