CRM: Marketing
By tracking and organising every interaction with current and prospective customers, CRM can support and transform your marketing efforts.
The more you know about your customers, the easier it is to identify new prospects and increase your customer base
- Identifying needs more effectively by understanding specific customer requirements
- Designing and executing targeted marketing campaigns aimed specifically at the right audience
- Analysing customer behaviour for a more informed approach to the development of new or improved products and services
- Increased sales through better timing of marketing activity
- Improved profitability by focusing on high value customers and dealing with less profitable clients in more cost effective ways
- Brand enhancement through reputation for customer satisfaction
- Tracking and analysis of campaign results, including responses and trends
Aspective gets inside your organisation to understand the dynamics of your market and your marketing objectives. We understand that all businesses can realise huge benefits from CRM, but only when it supports their business processes and objectives from end to end. Once we understand exactly what you require of your CRM solution, we design and recommend the right system. We do this impartially and pragmatically, bringing our systems and industry experience to bear.
We can help you build the business case, implement the solution, and offer continued support to ensure your CRM system delivers.
With experience across many industries and in depth knowledge of the latest technological innovations Aspective is well placed to helping you quickly identify and quantify the benefits you will get from a CRM solution. We can then recommend the best solution and make it work for you.
Following a rigorous vendor selection process, Roland (a world leader in the design, manufacture and distribution of electronic musical instruments) chose Microsoft Dynamics CRM V4.0 because of its scalability, ease of use and tight integration into Roland’s existing Microsoft environment. This new CRM system will be used by over 70 internal and external based staff accounting for over 83% of its UK head quarters and creates a single view of all their customers. Roland anticipates that the CRM solution will enable them to capitalise on additional sales through increased cross and up-selling, whilst simultaneously improving our targeted marketing campaigns, as well as generating significant efficiency savings across the business.